When you have a digital magazine, you will certainly attract the readers on your website.
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By looking at the statistics of your website, you can get an idea of how many people visit the page, download the issue, make a subscription or read your articles. Of course, the sale of a printed magazine can have the same effect, too, but you wouldn’t be able to deeply understand the reasons for the public’s liking or disliking.Īlso, the website where you publish your issue can reveal if you’re having success or not. Did they appreciate your latest issue or article? Do they agree with your point of view? Are you able to trigger dialogue among your readers?Īnswering all these questions makes you understand if you’re moving in the right direction with your magazine. This gives you a great chance to listen to your audience’s feedback. But they also get in contact with your company in the same way. On social networks, readers interact with one another through comments, likes and private messages. If you offer a quality product, you can be sure that your readers will like or share your article, video or photo, thus making your post appear also on their friends’ timelines. īasically, it’s all about digital word-of-mouth marketing. Websites such as Facebook, Twitter, Instagram, and Pinterest are useful for finding your audience in the first place, as well as for increasing the sharing of your articles. No publisher, nowadays, can think of success without involving social media in his/her strategy. Opportunities for the enterprises are huge, and more or less everyone has started to exploit social networks to increase their popularity and to reach their target. The web 2.0 has brought about brand new ways to connect to users as well as to companies and their public. They could suggest that a relative buy the latest issue of your magazine just by sending him/her an email with the link to your website. What does this imply? Simply that potentially everyone in the world could be talking about your magazine with friends and family, even if they live in a different country. The possibility of distributing the magazine all around the world is the basis for a well-known, strong and successful brand – that can rely on word-of-mouth marketing as well. īut it gets even better: it’s not only a matter of money, but also of marketing and company image. This means that the sold copies will probably increase, bringing more income to the company. Every issue of a magazine can be bought by potentially everyone worldwide. There are no geographical barriers or state borders online. Īn added advantage is that not only do publishers don’t not have to pay distributors anymore, but they can also be sure that the circulation of their magazine will be global. However, it won’t be long before you realise that the investment was worth it.
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the cost of the software and the formation of your staff. At the beginning, you may find that the money you save by cutting on the distribution is all spent on organising the new arrangement – i.e. Of course, changes in the business model require an investment. Moreover, unsold copies of the magazine represent a loss for the publisher.ĭigital, on the contrary, allows publishers to distribute their magazines on the web, without having to pay the commercial mediation of suppliers and sellers. These three processes, of course, incur a cost. Let’s have a look at the reasons why you should create a digital copy of your magazine right now.Ī paper magazine has to be printed, distributed and finally sold by the newsagents. If you want to know more about the current state of the publishing industry, we have the perfect content for you.
In the most recent years, the printed magazine has started to decline in popularity and diffusion because of the many advantages of digital magazines. If you’re a publisher who’s thinking of moving the business to the digital world, then you may find this article useful to finally make up your mind.
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